cristina montemayor
beauty writer/makeup artist

digital strategy [honey bunches of oats]

work: Collaborated with a UX/ UI Designer and Creative team to develop the digital strategy for Honey Bunches of Oats from concept to execution. My team and I analyzed the competition and our target audience, determined relevant KPIs to track our success, and developed a game plan for HBO’s various social media channels that can be broken down into phases and content pillars. We created sample posts to present to the client in each content pillar, as well as photography and graphic design recommendations and plans for expansion. The client was pleased with our presentation and decided to move forward with our strategy, which was implemented in January 2017. 

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